Build a data culture
What it is and why it matters
What is data culture?
Data culture is a hot topic. You may have heard the term associated with conversations around digital transformation and data literacy. But what is data culture really – and why does it matter? A data culture is a shared mission to enable your entire workforce with data. Backed by leadership and a supportive internal community, a data culture is made up of critical thinkers who promote data-driven decision making at every level of the organisation. This culture is supported by flexible technology with a governance model that supports self-service analytics at scale.
Data-leading organisations are 3x better than their peers at finding and connecting with data.
89% of respondents from data-leading organisations were very or extremely satisfied with investments in data capabilities compared to the data-aware group.
81% of respondents from data-leading organisations feel confident about getting data and analytics help when they need it.
"It isn’t just our analysts who are data champions. We have a concept called ‘positive deviance’, which celebrates people using data in a positive way. Those people will then be actively pushing their peers, asking them to do the same."
Organisations with successful data cultures share five common elements